Back in 1974, the musical innovator Brian Eno and the artist Peter Schmidt produced a deck of 113 cards called ‘Oblique Strategies’. On each card was an instruction or guidance to encourage a musician or artist to be able to laterally think their way through a creative block. When faced with the pressure of producing, they would often find that this very pressure would steer them away from productive ways of thinking, so they created the cards to jog their mind back towards these more, well, oblique ways of thinking. Here’s Eno discussing them in 1980:
“The Oblique Strategies evolved from me being in a number of working situations when the panic of the situation – particularly in studios – tended to make me quickly forget that there were others ways of working and that there were tangential ways of attacking problems that were in many senses more interesting than the direct head-on approach. If you’re in a panic, you tend to take the head-on approach because it seems to be the one that’s going to yield the best results. Of course, that often isn’t the case – it’s just the most obvious and – apparently – reliable method. The function of the Oblique Strategies was, initially, to serve as a series of prompts which said, ‘Don’t forget that you could adopt *this* attitude,’ or ‘Don’t forget you could adopt *that* attitude.'”
The cards were famously used by Eno and David Bowie on the latter’s Berlin trilogy of albums – Low, “Heroes” and Lodger, and have been used by a number of artists since –bands such as R.E.M. and Coldplay, for instance. You can see examples of some of the cards below:
It’s recently come to my attention that similar cards were produced by the National Strategies team back in the early noughties: whilst plenty of their resources were of good quality, they sometimes suffered creative blocks when coming up with initiatives and materials for schools, so they produced their own set of Oblique National Strategies cards to help them get through these blocks. And what’s more, I’ve managed to get hold of some of these cards. Rumour has it that these are still used by some agencies, organisations and MATs. I’ve attached some of the cards below so that you can use them if you have any creative block in policy making. Just click on a card at random and follow the strategy written on it.